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The Importance of Understanding the Why

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Integrated Marketing Bureau comments

Simon is a brilliant speaker that is really inspirational in helping us to understand our “Why”. This relates to our personal lives but also understanding the “Why” in our business and helping us to examine “Why” clients or customers should buy from us.

Simon Sinek: How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

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